Entrepreneur owner, Ms Mandhira Kapur, outlines below the start-up’s vision to become the world’s leading auto-parts brand
Reinventing the parts supply process and introducing the “Parivaar” way of working in the UK are just two of the aims of SMIC Autoparts, the new automotive aftermarket start-up. 
 
SMIC Autoparts’ vision is to become the world's number one auto parts brand. 
 
And SMIC Autoparts aims to do this with a best-value approach and a relentless focus on Integrity, Safety & Quality - its core values to help its customers “Ride in Confidence”
 
Born from established manufacturing and distribution giant, Sona Mandhira Private Limited which has held a stronghold in India and the SAARC region for more than a decade, through SMIC Autoparts it can continue the global expansion from its London HQ in Knightsbridge. SMIC Autoparts will also leverage an established distribution network in the Middle East, Europe, North & South America and the African continent via its sister offices in the UAE and India (with the US to follow in 2023). 
 
Announcing the start-up, the Founder of SMIC Autoparts and CMD of Sona Mandhira, Ms Mandhira Kapur believes an innovation-first approach is crucial in an industry that needs shaking up and future-proofing. 
 
She said: “I believe in daring to be different so I’ve moved our global headquarters to London because I believe the UK’s automotive aftermarket industry is an exciting place to be and a natural gateway to our European and North American expansion. We’ve also opened a sister office in Dubai to amplify our MENA links. We’re bringing a start-up, entrepreneurial approach to launching our new product line here and eventually helping resolve the availability crisis deeply affecting the industry.” 
 
The Sona Mandhira brand is renowned for reliable and durable aftermarket products and SMIC Autoparts is backed by Sona Mandhira’s strong team of R&D experts that have helped them in creating world-class products for over 10 years. 
 
Ms Kapur explained how in creating the brand SMIC Autoparts, she retained the values of Sona Mandhira and wanted to bring the idea of Sona Mandhira Parivaar (which means family in Hindi) over to the UK.  
 
She added: “In Indian culture, it's all about relationships. I genuinely care about our suppliers who are also our salespeople and that permeates throughout the company. We believe in working together to ensure all parties enjoy future growth. We want to be successful and we want to help you to be successful. We genuinely feel like a family, and in an often impersonal world, we want to make it more personal and grow that community ethos here.” 
 
Ms Kapur revealed that their sales team was “ready to hit the road” and urged anyone looking to up their supply chain to get in contact directly. 
 
She added: “We can’t wait to be out talking to the industry about our new product lines and expect to see our distinctive Lion logo in garages up and down the country in the very near future.” 
 
Making headlines 
 
And we've already seen our news covered by the top trade magazines in the Automotive Aftermarket. 
 
Automotive Aftermarket - New parts brand to enter aftermarket 
 
Tagged as: press release
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