APPLICATION SEGMENT

The target application segments for Sona Mandhira (SMPL) products are predominantly Passenger Vehicles complemented by recent entry to 2/3 Wheelers, and Commercial Vehicle segments. The common philosophy is to offer the best value products with a contemporary range and efficient distribution and keep the customer confidence and customer loyalty always high.

Being the best car spares manufacturer, our target application segment is predominantly 4 wheeler passenger vehicles. However, to cater to  2/3 wheeler markets SMPL has launched the brand MJNK. Offering the best value products, with a contemporary range, that keeps the customer confidence and loyalty high is a strategy that we never miss to follow.

SMPL’s products are distributed in the India and SAARC nation's market through dedicated distribution networks, focusing on the specific application segment. The structure typically consists of a master distributor with a chain of sub distributors, dealer or retailers. In order to  cater the international market, SMPL has established SMIC Autoparts with office located  in London.  

Our product range includes Shock Absorbers, Steering Systems, Suspension, Dickey and Bonnet Shocker, Rubber and Metal Bonded Rubber, Brake Parts, Filters, Wiper Blade and many more. We are specialist in manufacturing, Stabilizer Links Assembly, Steering Tie Rods Assembly, Rack Ends, Upper Links & Lower Links. To view the complete range of products click here.

Domestic Market

SMPL’s products are distributed in Indian market through dedicated distribution networks, focusing on the specific application segment. The structure typically consists of a master distributor with a chain of sub distributors, dealer or retailers. With a well defined distribution network SMPL products are available PAN India.

Export Market

Owing to top quality and brand reputation, SMPL Aftermarket Spareparts are in demand in overseas markets. There are established links in the neighbouring SAARC countries (Sri Lanka, Nepal, Bangladesh),. SMIC Autoparts is incorporated to cater to new markets in South America and Europe and enlarging our Presence in the EU , US market, Middle East, African countries (Algeria, Egypt, Kenya, Nigeria, S. Africa etc) and Russia.

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DOMESTIC DISTRIBUTION

SMPL aftermarket spare parts are available across India. The Pan India coverage caters to Tier 1, 2 & 3 cities and town. These are facilitated through our 130+ distribution partners. With each day we are adding new distributors and making our parts available to our customers.  

SMIC AUTOPARTS - GLOBAL PRESENCE 

 

We are currently finalising  our comprehensive product line and will include:

 

Passenger and Light Commercial Vehicles

  • Suspension

  • Steering

  • Shocker Absorbers

  • Disc Brakes and Brake Shoes

  • Bearings

  • Wiper Blades

 

Motorbikes, Mopeds and 3-Wheelers

  • Clutch Plates

  • Starter Motors

  • Disc Brakes and Brake Shoes

  • Side View Mirrors

  • Indicators

  • Cables

  • Filters

  • Horns

 

Tyres

  • Motorbikes, Scooters and 3-Wheelers

  • Passenger Cars

  • Light Commercial Vehicles

  • Heavy Goods Vehicles

  • Agricultural Vehicles

  • Construction and Mining

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Sona Mandhira Private Limited has a strong hold in India and the SAARC Region and through SMIC Autoparts we have established a distribution network in Middle East, Europe, North & South America and the African continent.

 

Powered by our values of Integrity, Safety and Quality we continue our trajectory of being the world’s number 1 aftermarket auto parts brand.

 

Our Mission is to transform the aftermarket with Best Value, Innovative Approach and a relentless focus on Integrity, Safety & Quality.

 

In pursuit of this we have become Leaders in Manufacturing, Sourcing, Distributing and Trading of automotive spare parts.

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SMTT - Think Tank

The Sona Mandhira Think Tank aims to discover and create innovative technology solutions

  • The objective is to help in a variety of ways, such as

  • Competing in a new markets

  • New Product Development

  • Acquiring customers at lower costs, and

  • Developing new tools to do work more efficiently