Since 2012, we, at SMPL (formerly known as Mandira Marketing.) have been passionately serving the aftermarket by creating an unmatched value for our customers. Owing to our high quality products and our relationships with our distribution partners we have become a world renowned auto parts manufacturer.
Our wide range of world-class  products has made us one of the leading car spares manufacturers. Our products are sold under a distinct brand for different vehicle segments and markets. SMPL has a strong hold in India and SAARC Region and SMIC Autoparts  has well established distribution network in Middle East, Europe, Russia, North & South America and  African Continent. Powered by the passion for excellence in the auto spare part segment, our brands reflect the true essence of our personality, positioning, and passion. No wonder, we are known as the best Automobile Spare Part Manufacturer.

A visionary leader, a pathfinder, and a torchbearer, Mandhira Kapur, the 2nd Generation entrepreneur and the Managing Director of Sona Mandhira Private Limited, stands strong for everyone in the company. With astute planning, sheer dedication, and years of expertise in management, she has achieved perfection in every sphere of her work – and that is what inspires others. An avid traveller and a proud mother of 2 (Jaie Veer and Nyna), her self-driven approach to research and analytics makes her an exceptional choice to lead the company from the front. Her active involvement in all the spheres of management ensures that the company operates in a result-oriented way. No wonder, under the aegis of Mandhira Kapur, SMPL charters new territories with ease, successfully entering new territories with ease.